TY - BOOK AU - Tjan,Anthony K. AU - Harrington,Richard J. AU - Hsieh,Tsun-Yan TI - Heart, smarts, guts, and luck: what it takes to be an entrepreneur and build a great business SN - 9781422161944 (alk. paper) AV - HB615 .T535 2012 U1 - 658.1/1 23 PY - 2012/// CY - Boston PB - Harvard Business Review Press KW - Entrepreneurship KW - New business enterprises KW - Success in business N1 - Includes bibliographical references (p. [207]-210) and index; Introduction -- Defining the traits and profile of great entrepreneurs -- Heart : winning with the heart -- Smarts : IQ is only the beginning -- Guts : how to initiate, endure, and evolve -- Luck's inevitable role in business building -- Business archetypes and iconoclasts -- Putting it all together -- True north questions for reflection -- Wisdom manifestos -- Eat survey -- TK ER -